I have done the work on both sides of the closing.
Broker, renovator, transaction coordinator, and five-star short-term rental host in Jacksonville Beach. I have bought the fixer-upper, drawn the scope, chased the deadline, and answered the 11 p.m. guest message.
That is the whole reason the advice I give owners is specific, ordered, and possible to actually finish.
Complimentary, no pressure.
Three jobs, one habit: find the friction and remove it.
Renovation taught me what a change costs. Transaction coordination taught me what happens when a detail is missed. Hosting taught me what guests actually notice. Every recommendation in an audit traces back to one of the three.
Renovation & design
Fixer-uppers I bought, designed, and resold
My favorite projects have always been the tired ones. I bought them, planned the scope, chose the finishes, managed the trades, and sold them. I learned where money returns and where it quietly disappears. Layout and light pay you back. So does durable material in a house that turns over fifty times a year. Custom millwork in a rental does not.
What it means for your property
You get improvements ranked by return, not by taste. I will tell you which three things to do this quarter, roughly what they cost, and which popular upgrade to skip entirely.
Transaction coordination
Thousands of deadlines, in writing, on time
I ran 30 to 40 concurrent residential transactions from contract to close and held the lowest cancellation rate on a five-person team. Before that I oversaw 80-plus active files and wrote the SOPs the other coordinators worked from, and I managed 30-plus Zillow-owned listings inside a team carrying more than 120. The job is the same every time: read the document, find the risk early, and tell people what happens next before they have to ask.
What it means for your property
Your audit arrives as a written action plan with owners and sequence attached, not a list of vague ideas. It is built to hand to a cleaner, a handyman, or a co-host and have it done without you translating anything.
Short-term rental operations
5-star Host, 150+ stays, 97+ reviews
I operate vacation rentals here, not in theory. Five-star service across more than 150 stays, replies under an hour, and vendor turnaround cut from 24 hours to 7 by settling who does what before something breaks. After repositioning one underperforming Jax Beach rental, its annual gross revenue grew by almost 100% year over year.
What it means for your property
I read your reviews the way an operator does, looking for the small repeated complaint that costs you the fifth star. And I know which local vendors can fix it this month.
Home, near the beach. The Moroccan pouf came back with us.
Jacksonville was a decision I would make again and again.
I grew up in Minnesota but never made peace with the winters. I wanted work that mattered after college, joined Teach For America, and saw Jacksonville for the first time in 2010. Two months after I moved, I met my husband when I was out one night with friends on Beach Blvd. We were both there as somebody else's wing-person (because no good story starts with a salad).
We spent the rest of our twenties living and working abroad. Africa and the Middle East gave us years of adventure and gave me a lasting eye for texture, pattern, and objects that carry a history, which still shows up in every space I design. It also made us want to come home. Remote work in 2020 finally let us.
We arrived with our daughter and looked at all of it. East Arlington, where my husband grew up. Southside, where I had lived to be central for work. New construction up north, land out west, the schools in St Johns, friends' neighborhoods from Nocatee to San Marco. We bought near the beach.
I love the ocean, the river, still having actual seasons, and how much sits within half a day's drive from my front door. But Jacksonville is enormous, and that matters to anyone deciding where to live, buy, or invest here. The difference between a block in Jax Beach and one three miles inland is not trivia. It shows up in price, in daily life, and in what a house is worth when it is time to sell.
Credentials, and the numbers behind them.
Licensing
Florida Real Estate Broker, license BK3554152. Broker and owner of Your First Coast Real Estate, Jacksonville Beach.
Education
Macalester College, B.A. in Art History and Economics. The two halves of every renovation decision I make.
Systems I run on
Open to Close, Salesforce, Follow Up Boss, Google Workspace, Excel, Slack, plus the listing platforms your property lives on.
Let's find out whether an audit is worth your time.
Fifteen minutes, no charge. Tell me about your property, hear exactly what the audit covers, and decide from there. I will say so if the answer is not yet.
Thinking about a move? Let's talk it through first.
No charge, no pressure. Call, text, or email me about the house you have your eye on or the one you are getting ready to sell. I will tell you what I see, what it is worth as-is and after work, and what I would do next.
Smarter improvements.
Better guest experience.
Stronger returns.